Reebok ZQuick Challenge
Client: Helios Interactive Technologies, Inc.
Completed: February 2014
Role: game design, 3d environment creation, app development
To help launch Reebok's new line of ZQuick shoes, we worked with Helios Interactive to develop The Reebok ZQuick Challenge, a game in which the player must run through streets, parks, and alleyways nimbly avoiding obstacles in their pursuit for the best time.
We developed a 3D city environment based on existing branding guidelines and designed multiple tracks with unique obstacles. The player's avatar was controlled by body movements captured by a Panasonic D-Imager, and was output to a large video wall directly in front of the player to increase the sense of immersion. The game could be seen in malls across the US.