EMC Race Car Configurator

Client: Helios Interactive Technologies, Inc.
Completed: November 2013
Role: 3d graphics, iPad app implementation, email backend

In 2013 we created a unique car customization iPad application for an event put on by EMC to leverage a sponsorship from the Lotus F1 Team.

Starting from an existing car model, we created a customization system that included swappable tire models, main and accent paint color swatches, and a collection of decals that could be placed along the car body. Participants could select from a variety of background images onto which their customized car would be seamlessly integrated before being captured and sent as a digital postcard via email.